1️⃣7️⃣ Recently Google changed their ranking system for websites focusing on mobile design and usability. 60% of website traffic comes from mobile devices so it's worth your investment to make sure the mobile version of your website is optimised.
When designing on the desktop view of the Wix editor it's essential to think how you structure content to make it easier to design the mobile version. Using sections, strips and repeaters in the desktop view will help when you cascade to the mobile version. Also using the layers and toolbar panel in the mobile editor is useful for fixing layout issues. Occasionally an element created in the desktop view wont work on mobile so that can be hidden and then you can add a mobile only element to the mobile editor.
In today's digital landscape, mobile optimisation is not just an option; it's a necessity. With more than half of all web traffic coming from mobile devices, ensuring that your Wix website is optimised for mobile users is crucial for providing a seamless user experience, improving search engine rankings, and driving conversions. In this blog post, we’ll explore why you should prioritise mobile optimisation for your Wix website and provide a comprehensive guide on how to do it effectively.
Why You Should Optimise Your Wix Mobile Website
1. Improved User Experience
Mobile users expect fast, easy-to-navigate websites. If your site isn't optimised for mobile, users may encounter slow load times, difficult navigation, and poor readability. These frustrations can lead to high bounce rates and lost opportunities. Optimising your site ensures that mobile visitors have a smooth and enjoyable experience, encouraging them to stay longer and engage with your content.
2. Higher Search Engine Rankings
Google and other search engines prioritise mobile-friendly websites in their search results. With Google’s mobile-first indexing, the mobile version of your site is considered the primary version. A mobile-optimised site can improve your rankings, making it easier for potential customers to find you.
3. Increased Conversions
A well-optimised mobile site can significantly boost your conversion rates. Whether your goal is to sell products, gather leads, or encourage sign-ups, a mobile-friendly site makes it easier for visitors to complete these actions. Mobile users are more likely to convert when they can navigate your site effortlessly and find what they need quickly.
4. Competitive Advantage
In a crowded digital marketplace, standing out is essential. A mobile-optimised site not only meets user expectations but also sets you apart from competitors who may not have invested in mobile optimisation. Providing a superior mobile experience can give you a competitive edge.
How to Optimise Your Wix Mobile Website
Step 1: Use Wix’s Mobile Editor
Wix makes mobile optimisation straightforward with its dedicated mobile editor. This tool allows you to customise the mobile version of your site independently from the desktop version, ensuring a tailored experience for mobile users.
Access the Mobile Editor: Log in to your Wix account, go to your site’s dashboard, and click on "Editor." In the top bar, switch to the mobile view by clicking the mobile icon.
Customise Mobile Layout: Adjust the layout, font sizes, button sizes, and other elements to fit smaller screens. Ensure that all important content is easily accessible and that navigation is intuitive.
Preview Mobile Version: Use the preview feature to see how your changes look on different mobile devices.
Step 2: Optimise Page Load Speed
Mobile users expect fast-loading pages. Slow load times can lead to high bounce rates and lost conversions. Here’s how to speed up your Wix mobile site:
Compress Images: Use compressed images without sacrificing quality. Wix automatically optimises images, but you can further compress them using tools like TinyPNG before uploading.
Limit Use of Heavy Media: Avoid using large video files or animations that can slow down your site. If necessary, use lightweight formats.
Enable Lazy Loading: Lazy loading defers the loading of images until they are in the viewport. This reduces initial load time and can significantly improve performance.
Step 3: Simplify Navigation
Navigation on mobile devices should be straightforward and user-friendly. Here’s how to optimise your site’s navigation:
Use a Mobile-Friendly Menu: Implement a hamburger menu or a simple, collapsible menu that is easy to use on small screens.
Prioritise Key Pages: Ensure that the most important pages (e.g., Home, Products, Contact) are easily accessible from the main menu.
Use Clear CTAs: Make sure call-to-action buttons are prominent and easy to tap. Use large buttons with clear, concise text.
Step 4: Improve Readability
Mobile screens are smaller, so readability is crucial. Follow these tips to enhance readability on your mobile site:
Increase Font Size: Use larger font sizes for better readability. A minimum of 16px is recommended for body text.
Use Short Paragraphs: Break content into short paragraphs and use bullet points for easy scanning.
Ensure Contrast: Make sure there is sufficient contrast between text and background colours for easy reading.
Step 5: Test and Monitor
Regular testing and monitoring are essential to ensure ongoing mobile optimisation. Here’s what to do:
Use Google’s Mobile-Friendly Test: Google’s tool helps identify issues with your mobile site and provides recommendations for improvement.
Monitor Performance: Use tools like Google Analytics to track mobile traffic, bounce rates, and user behaviour. This data can help you identify areas for further optimisation.
Gather Feedback: Regularly ask mobile users for feedback on their experience and use it to make informed improvements.
Next Steps
Optimising your Wix mobile website is essential for providing a great user experience, improving your search engine rankings, and increasing conversions. By following the steps outlined in this guide, you can ensure that your site is mobile-friendly and ready to meet the needs of today’s mobile-first audience. Don’t wait—start optimising your Wix mobile site today and enjoy the benefits of a more accessible, user-friendly, and high-performing website.
If you need help optimising your website, we can help, book a discovery call with Rory by clicking below.