6️⃣ Connect to Google - Sometimes your Wix account can be disconnected from Google so a good idea to check that periodically. If it hasn't been connected from the start the site can be connected using a wizard which helps set it up for basic use and connection to Google.
Connecting your Wix website to Google is a crucial step in maximising your online presence, improving your SEO, and gaining valuable insights into your site’s performance. Whether you’re running a business, a blog, or a personal site, integrating with Google’s tools can provide you with the data and visibility you need to succeed. In this blog post, we’ll explore why connecting your Wix website to Google is important and provide a step-by-step guide on how to do it.
Why Connecting Your Wix Website to Google Matters
1. Improved SEO and Visibility
Connecting your Wix website to Google Search Console helps you monitor and optimise your site’s performance in search results. This connection allows you to submit your sitemap, check for indexing issues, and understand which keywords are driving traffic to your site. Enhanced visibility in search engines leads to more organic traffic and better SEO rankings.
2. Access to Analytics and Insights
Google Analytics provides detailed insights into your website’s traffic, user behaviour, and conversion rates. By connecting your Wix site to Google Analytics, you can track how visitors interact with your site, identify popular pages, and understand user demographics. This data is invaluable for making informed decisions to improve your site’s performance and user experience.
3. Enhanced Advertising Capabilities
Connecting your site to Google Ads allows you to create targeted advertising campaigns to reach potential customers. With access to Google’s vast network, you can increase your site’s visibility, drive more traffic, and boost conversions. Google Ads also provides insights into campaign performance, helping you refine your marketing strategies.
4. Local Business Visibility
For local businesses, connecting to Google My Business is essential. This connection ensures that your business appears in local search results and on Google Maps. It also allows you to manage your business information, respond to reviews, and post updates, enhancing your local SEO and customer engagement.
How to Connect Your Wix Website to Google
Step 1: Set Up Google Search Console
Sign in to Google Search Console: Go to the Google Search Console and sign in with your Google account.
Add a Property: Click on "Add Property" and enter your website’s URL.
Verify Your Site: Choose the "URL prefix" method, copy the HTML tag provided by Google, and add it to your Wix site.
In the Wix Editor, go to "Settings" > "Tracking & Analytics" > "New Tool" > "Custom" and paste the HTML tag into the provided field.
Save and publish your site, then go back to Google Search Console and click "Verify."
Step 2: Connect to Google Analytics
Sign Up for Google Analytics: Go to the Google Analytics website and sign up for an account.
Get Tracking ID: Follow the prompts to create a new property for your website and get your unique tracking ID.
Add Tracking ID to Wix: In the Wix Editor, go to "Settings" > "Tracking & Analytics" > "New Tool" > "Google Analytics."
Paste the tracking ID into the provided field and click "Save."
Step 3: Set Up Google Ads
Create a Google Ads Account: Go to the Google Ads website and create an account.
Link Google Ads to Google Analytics: In your Google Ads account, go to "Tools & Settings" > "Linked Accounts" > "Google Analytics" and follow the prompts to link your accounts.
Set Up Conversion Tracking: In Google Ads, set up conversion tracking to measure the success of your ad campaigns.
Follow the instructions to create a conversion action and add the provided tracking code to your Wix site via "Settings" > "Tracking & Analytics."
Step 4: Connect to Google My Business
Create a Google My Business Account: Go to the Google My Business website and sign up.
Add Your Business Information: Enter your business details, including address, phone number, and business hours.
Verify Your Business: Choose a verification method (e.g., postcard, phone, or email) and complete the verification process.
Manage Your Listing: Once verified, manage your business listing by adding photos, responding to reviews, and posting updates.
Next Steps
Connecting your Wix website to Google’s suite of tools is essential for maximising your online presence, improving SEO, and gaining valuable insights. By following the steps outlined in this guide, you can ensure that your website is fully integrated with Google Search Console, Google Analytics, Google Ads, and Google My Business. These connections will help you monitor your site’s performance, enhance visibility, and make data-driven decisions to grow your online presence. Don’t miss out on the benefits of connecting your Wix website to Google—start today and take your website to the next level.
If you need help with your SEO or connecting to google, we can help, book a discovery call with Rory by clicking below.